Diving Deeper: Developing a Keyword Strategy & Building Backlinks to Support SEO Efforts

With so much online competition, economic development organizations need a strong SEO presence to stand out and attract the right audience. Two critical aspects of successful SEO efforts include developing a keyword strategy and building high-quality backlinks.

Developing a Keyword Strategy for SEO

A keyword strategy involves identifying the specific words or phrases people use when searching for information about your community or economic development initiatives. Optimizing your website and content with these keywords can increase your chances of ranking higher in search engine results pages (SERPs) and attract more targeted traffic. Here are some specific strategies for developing a keyword strategy for SEO:

#1 Conduct Keyword Research & Brainstorm

The first step in creating a keyword strategy is researching the most relevant and valuable keywords for your community. Start by brainstorming potential keywords and phrases your target audience may use when searching. Then, use keyword research tools like Google Keyword Planner or SEMrush to identify related keywords and their search volume.

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