How Companies Are Bridging The Gap Between Profitability & Purpose
July 11, 2022
Today, consumers, investors, and even employees are expecting more out of the companies they support. It doesn’t take much browsing on social media to read about brands that have earned widespread ire for falling short. About half of all consumers admit to publicly skewering businesses. Even if those brands are profitable, they face a potentially devastating loss of reputation that could affect their bottom lines.
In other words, it’s a very new type of environment. A full 62% of chief experience officers told Deloitte they were just as focused on positively giving back as on increasing profits. Accordingly, some business leaders are working hard to bridge the gap between doing well and doing good. What they’re finding is that through innovative thinking and problem-solving, they can take stands without losing financial momentum.
