5 Tips for Creatively Going Green With Your Business

Going green is no longer just a niche catchphrase. It has become an increasingly mainstream part of doing business. In fact, in one recent study, 78 percent of Americans said they would be more likely to purchase environmentally friendly products, with 64 percent also willing to pay more for these products.

Clearly, an environmental focus in business doesn't just help the environment — it can also have a direct impact on your bottom line. When you make sustainability a key focus of your business ventures, you will become much more appealing to customers who share similar values.

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