Growth of IndieCraft music festival a driver for tourism, continued expansion

With the third IndieCraft just about two months away, the wider reach of the once one-night indie music and craft beer festival can be felt in the expanded venue space, the sought-after talent and the buzz both among the Greater Springfield community and people from other cities and states.

“When we first started talking about IndieCraft about 4 years ago, we wanted it to be like the idea of South by Southwest in Austin … that was always our template,” says Chris Schutte, vice president of destination marketing and communication for the Greater Springfield Partnership. “We didn’t want to charge because it was a test template. The first one was a one-night event, and about 2,500 people showed up at Mother Stewart’s.”

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