“Future-Proofing” Corporate Location Decisions in Uncertain Times

Site selection has traditionally focused on analyzing and comparing markets based on their current — and sometimes historical — capacity to support a corporate end user’s organizational objectives. More recently, a fundamental shift is under way where clients are challenging their consultants and candidate communities to also provide assessments of future market conditions, particularly surrounding talent. This forward-looking approach mitigates risk around the final location decision and aims to ensure that the selected market will align with the company’s long-term location and people strategy. Clients are increasingly requiring a site selection analysis that solves for their future workforce needs and doesn’t only consider today’s economic and talent landscape.

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